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PHOENIX 4.0

Empowering Tourism SMEs for a Sustainable Future

We support tourism SMEs in their transition toward resilient, sustainable, and digital practices business models for a resilient future.

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PHOENIX 4.0 is your gateway to transforming your tourism business. We help SMEs become more resilient, digital, and sustainable.

Join a thriving network of industry leaders, gain access to expert training, cutting-edge digital tools, and funding opportunities.

Discover how PHOENIX 4.0 empowers your business at every stage.

Discover Phoenix 4.0

Key Objectives
PHOENIX 4.0 aims to strengthen the European tourism sector by helping SMEs navigate environmental, economic, and digital transitions. The program focuses on four key objectives

01

Strengthening SME Resilience

Supporting businesses in identifying vulnerabilities, managing risks, and developing strategies to remain competitive in times of crisis.

02

Accelerating Digital Adoption

Facilitating access to digital tools, automation, and data-driven solutions to improve efficiency, enhance customer experience, and modernize operations.

03

Promoting Sustainable Innovation

Encouraging SMEs to adopt circular economy principles, reduce environmental impact, and integrate eco-friendly practices into their business models

04

Fostering Collaboration & Knowledge Sharing

Connecting SMEs with experts, mentors, and industry leaders to exchange best practices, develop innovative solutions, and enhance competitiveness.

How resilient is your business? Test it now with our Resilience Navigator Tool

Resilience Navigator Tool

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Why Join PHOENIX 4.0?
Become part of an engaged European community of innovative SMEs and expert partners working together to shape the future of tourism. PHOENIX 4.0 offers tailored support, access to advanced technologies, and collaboration opportunities within a dynamic network. Together, we are building a more resilient, sustainable, and competitive tourism sector.

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Co-Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neitherthe European Union nor the European Innovation Council and SMEs Executive Agency (EISMEA) can be held responsible for them.
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